UX
Oracle Day By Day Mobile App
Oracle Day by Day is the first enterprise analytic app that learns what you are interested in, when and where you are interested in it, and who you like to share and collaborate with.
Success Criteria
Simplify the presentation of user data.
Modify the workflow to make it intuitive and natural while improving its aesthetic elements.
Challenges
Prove to our users that starting their day with a personalized ‘smart feed’ could help them to make better decisions.
Having their Analytics in their hands was a good thing.
Solution
Improve the UX of the app in order to increase the amount of users.
Results
Before releasing the updated version, we conducted a local experiment with three different user groups:
- Users of the app
- Analytics Cloud users that hadn’t use the app before
- Users unrelated to Analytics BI
Overall, the feedback was positive; all users agreed that the app was friendlier and it was easier to digest large amounts of information.
It was also aesthetically pleasing.