UX & INTERACTION
Oracle Day By Day Mobile App
Oracle Day by Day is the first enterprise analytics app that learns your interests—when and where you care about them—and who you want to share and collaborate with.
Success Criteria
- Simplify the presentation of user data.
- Streamline the workflow to make it more intuitive and natural, while enhancing its aesthetic appeal.
Challenges
- Convince users that starting their day with a personalized “smart feed” could help them make better decisions.
- Reinforce the value of having analytics readily available on their devices.
Solution
We focused on improving the app’s UX to enhance user engagement and increase adoption.
Results
Before launching the updated version, we conducted a local experiment with three distinct user groups:
- Current app users
- Analytics Cloud users who hadn’t used the app before
- Users with no prior experience in Analytics BI
The feedback was overwhelmingly positive. All groups agreed the app felt more intuitive and made it easier to digest large volumes of information. Additionally, users found the redesigned interface aesthetically pleasing and more user-friendly.